How to Engage With Tech Millennials

The content consumption habits in Internet in the millennial generation are defined based on different profiles. To reach each one of those profiles, we have to know how they consume content, what are they looking for and find the way to put in front of their eyes our brand messages.

One of the most popular profile of this generation is the technological one. Those who are interested in all the new software, mobile applications, digital trends and electronic developments that occur in these days.

IDG Research Services conducted the following study that shows the behavior trends of this profile and how we can create effective messages. We can see some of them are interested in new gadgets and electronics and topics like news, careers, weather, travels, food and cooking are in the top of their preferences too.

The way that we have to present this contents will be an essential key to driving views, generate engagement and improve the share rate that that will help the spread of our communication. An 88% shows us the importance of the reliable content as the main characteristic.

Source: IDG Research Services

Effective Insights to Reach Millennials

Millennial generation has being the first digital generation ever known thats why is a challenge for any brand to understand the evolution in their communication ways.

Reach engagement with them is the goal of any strategy since what was effectively communicated before through traditional forms of advertising now is ignored and at worst rejected. To generate effective messages as a company you should speak their language, be where they are and offer brand experiences.

Internet is the place where Millennials spend their time and the content that consume in there is the key to get in contact with them, that's why the must to our brand communication to generate successful leads will be to adapt our message to the content they are interested and add some value.

According to the report "Millennials loves videos and why you should too" by Animoto 6 in 10 Millennials prefer to watch a company video than read a newsletter and nearly the half of them only watch videos in their mobile devices, which gives us an important insight to make our branded content.

Source: Animoto Survey

How to connect With Millennial Generation

Has not been that long since the newspaper and radio were the preferred sources for information and entertainment and where our messages could easily reach readers or listeners. However, and as we have seen repeatedly, the Millennial generation breaks many of the stereotypes, including the way they consume media.

We now know that to reach this generation we must think of the Internet, according to the following infographic developed by Koeppel Direct, an average millennial spends around 18 hours of their day and can do so in one or more formats and devices, check their smartphone 43 times a day and spend an average of 5.4 hours on social media.

That´s why it is very important to know what platforms are used by and understand the use that gives to each one of them to lead our communication efforts and make ourselves visible, giving the opportunity to connect with them.

Considering this analysis of Millennial behavior for media consumption and platforms that have more engagement as well as their reasons to prefer them, we can identify insights that will be us face to face with this generation.

Source: Koeppel Direct