How to Reach Millennial Generation via Social Media

There's no better place to find Millennials than the Internet. The technological advances and the creation of new social networks have changed the mentallity of this generation, in fact, they evaluate the content which is published in this new enviromment, being more susceptible to be influenced by the comments generated by others.

According to a survey conducted by Fluent, Facebook is positioned as the favorite Social Network for Millennial women but it has been the pioneer of this digital transformation, for this reason, it's common to find there the older members of this generation.

YouTube is being stronger each day because the creators of content of this generation are transforming theirselves into an influencers and being the reference channel for the customers purchase decisions.

Instagram, the social network known for sharing photos is the favorite one of the younger generations and where their attention can surely be captured, if the campaigns which are being developed, fit with kind of content. Taking into account the new features presented last year, definitely, it's the place to be.

Finally, Snapchat is a new network preferred by the youngest of this generation. Snapchat includes referenced filters being for the market a great opportunity to capture and viralize its brand content and convert them into prosumers.

Undoubtedly, a good communication strategy coupled with the analysis of these networks, it's a great opportunity to develop creative campaigns that our audience will love, keeping in their mind our brand communication.

Fuente: Fluent

How to connect With Millennial Generation

Has not been that long since the newspaper and radio were the preferred sources for information and entertainment and where our messages could easily reach readers or listeners. However, and as we have seen repeatedly, the Millennial generation breaks many of the stereotypes, including the way they consume media.

We now know that to reach this generation we must think of the Internet, according to the following infographic developed by Koeppel Direct, an average millennial spends around 18 hours of their day and can do so in one or more formats and devices, check their smartphone 43 times a day and spend an average of 5.4 hours on social media.

That´s why it is very important to know what platforms are used by and understand the use that gives to each one of them to lead our communication efforts and make ourselves visible, giving the opportunity to connect with them.

Considering this analysis of Millennial behavior for media consumption and platforms that have more engagement as well as their reasons to prefer them, we can identify insights that will be us face to face with this generation.

Source: Koeppel Direct

Millennials and The Most Important Asset of A company, Loyalty

The most important thing for a company is the client's loyalty and when it comes to Millennials we should talk about content marketing, in order to focus on interesting content for this target. A research made by Newscred reveals that generation Y has a good perception of content marketing, a 62% ensure  to be loyal to brands that have a good content strategy. 

This generation is one of the most attractive generations for brands. Normally, Companies have problems to understand this target when they purchase something, for example.  A 32% percent of young people think that brands don't have the right content on their Websites and this is a critical fact.

A lot of companies have adopted this kind of marketing, and the have generated a lot of information a content. For example, the corporative blogs are in a Website to improve its SEO but that content is a mess. This target value quality more than quantity and for that reason, you have to show your content properly. 

The information should be ordered and tagged, moreover, it should be visual. Millennials are people used to peer the Websites and they usually focus on the specific data. The best way to engage with them is to use infographics and audiovisual content.

Source: Content Plus

How To Get Millennial's Attention

Anna Schilawski, a social media digital communications expert, who worked with very well known brands as Victoria Secret and L'Oreal USA, tells us how to reach their hot target.

The first and the most important thing they do at first is to know understand, from KPI's to in which social channels they are. She talks about finding new creative ways to capture consumers with the help of social media.

Can Millennials give up social media?

Millennials are really hooked on social media! It is very difficult for them not to be continually sharing feelings, experiences and moments of each day.

This video jokes about it, but we don't realize how serious it is. Millennials live by and for social media, and when they don't have access to them, they feel lost.