How to Engage With Tech Millennials

The content consumption habits in Internet in the millennial generation are defined based on different profiles. To reach each one of those profiles, we have to know how they consume content, what are they looking for and find the way to put in front of their eyes our brand messages.

One of the most popular profile of this generation is the technological one. Those who are interested in all the new software, mobile applications, digital trends and electronic developments that occur in these days.

IDG Research Services conducted the following study that shows the behavior trends of this profile and how we can create effective messages. We can see some of them are interested in new gadgets and electronics and topics like news, careers, weather, travels, food and cooking are in the top of their preferences too.

The way that we have to present this contents will be an essential key to driving views, generate engagement and improve the share rate that that will help the spread of our communication. An 88% shows us the importance of the reliable content as the main characteristic.

Source: IDG Research Services

Sharing Economy for Millennials

The collaborative economy, a concept that has been enhanced in these generation, is the main tool with which the millennials are changing the way they consume and share products and services. Taking by surprise the traditional system and innovating with digital platforms and collaboration between people, this trend is adopted in more and more industries.

Rent a flat with AirBnB, share journeys by car whit BlaBlaCar, buy some second hand products with Wallapop or even find a couple in Tinder are perfect examples of how this trend affects everyday life and requires a change of mind in the rules and people of actual societies to benefits all the sectors.