Do you know the Z Generation behaviour?

Generation Z is a generation which has grown up using mobile devices. The Internet and the content influence them when it comes of behaviour, in addition the  formats they are used to see, has changed a lot these recent years.

So in this generation the rules are constantly changing. Explained.tv has made a deep analysis to understand how we could interact with them and integrate new ways of communication specially made for them.

This study shows us a notable preference to consume formats on streaming or media formats on demand via PC and mobile rather than television being a 3% of the total.

It also shows the ability of multitasking that have developed through the multiscreen, being able to see a video, updating their social networks, checking their email or the latest news.

Knowing this and understanding each new format as well as the time they spend using new technologies, it is an essential  key to adapt the company messages to the market.

Reference: Explained.tv

The common habit in Millennials and Z Generation

Millennial Generation and Z Generation, better known as technological generations, have the habit in common of consuming mass content through their mobile devices. Thats why we have to know which are the preferred platforms for them in order to grab their attention and spread out our brand messages within an attractive format to become in their favorites.

How they consume content?

According to this Episode analysis, where a sample of 36,000 people who are in the age range of these generations were surveyed, a 43% prefer their mobile device to read despite on an 27% use it to watch TV series and audiovisual content .

Smartphone is used constantly during the day and at any time such in appointments, job interviews or even in the shower.

It is common to used messaging applications and social networks rather than calling to communicate with their acquaintances, however this study reveals that 63% still preferred talk person to person.

Applications to socialize with new people are more popular in a time,  but they prefered meet people from the nearby environment.

What would be the best format to capture the attention of these generations?

Source: Episode