How generations react to mobile ads?

Mobile marketing is one of the latest advertising trends due to the accessibility to send messages in order to reach a particular target.

Each generation can react different when it comes to technological advances, thats why we have to understand in which platform and format we can reach our potential customers.

According to the latest Nielsen survey, ads which contain a coupon or promotion are preferred by Millennials, while the generation Z are attracted more for advertising in based on their searches.

The older generations are less attracted to this type of advertising so if the main goal is to catch the attention of Millennials or GenZ, certainly, the way is to work building our Brand bases and get engagement on Social Media, having a positive impact for your Company.

Fuente: Nielsen

How to Market to Mobile Obsessed Millennials

The latest generations determine their activities of their daily lives and important decisions with the use of digital technology. Thats why having a special dedication to the mobile marketing and develop a strategy based on any of its elements can transform them in a fans of our brand.


Millennials & Smartphones

According to SlickText 4 of 5 Millennials have a smartphone directly connected to social networks, allowing them to be in continuous contact with acquaintances and community and at least 60% of them are willing to share their personal data with their favorites brands which offer tangible incentives or only provide the immediacy to which they are accustomed.

But for those who are not fully convinced to share this important information it could be possible to do so, as long as the brand who will give them access to their data offer some special value.

Millennials & Mobile

As we previously seen this generation adopted new technologies as part of their life and grew in an information age where access to it is a priority, thats why it is easier for them to share through social networks in real-time than previous generations

With an average of 1752 messages received to their mobiles per month, a mobile application, notification or message to their mobile or a periodic newsletter to thei mail, may be options to connecting Millennials with brands.

Fuente: SlickText