Millennials are those born between 1980 and 1995. Marketers have categorized those born at this time, also known as Generation Y or the Millennium Generation, as people with an academic degrees, who wait longer to leave their parents' house, and who reject the values of the previous generation (X) better known as the baby boomers. They declare themselves as politically independent thanks to the easy access to information that the democratization of the Internet led.
The most interesting thing of Millennials is that they are classified as "Digital Natives". This is because they grew up in an environment of technological development and mastered the use of devices connected to the Internet. Their conversations are multi-device and multi-channel, which makes them capable of multitasking. They are considered apps lovers and they have a very social nature (social networks).
But the most common mistake marketers make, is to group all this generation within common characteristics as discussed above. Indeed, there are different types of millennials and therefore different possibilities to approach them. Among the most common are:
Source: Contently