Sales Houses

Sales Houses are in charge of directly and exclusively sell the advertising spaces in the digital environment. Their main function is to identify and segment the relevant audience that every advertiser needs to reach its marketing objectives through the ROI.

Sales Houses are a single point of access of a wide net of platforms that integrate personalized multichannel solutions, so they permit brands to choose the most related audience platforms.

In Ampliffy the benefits we highlight are that these organs allow a major control and monitorization, they offer a brand safe environment, they achieve direct response conversions thanks to a predictive optimization, they monetize the advertising inventory and they maximize the campaigns exposure.

Trading Desks

Trading Desks have become an effective system that alows the return of the advertising invesment with big warranties. It gives the possibility to advertisers to choose which specific target to get into through the buy and the sell of the advertising inventory in real time and in an auction model. This is possible thanks to the amount of Big Data that we can access to in only few seconds, getting so the opportunity to control and monetyze the information of the audience.

In Ampliffy we take into account that the main benefits are that it permits to access to a major inventary with a cheaper price, it brings more profitability to the brand so it can have a constant control by itself, it is a more effective an automatized process thanks to an integral management and it exists a real time optimization of each impression that is done in all the platforms.

Young Audience Big Data

We live surrounded by what is called Big Data, huge amounts of information which we have direct access from every device. Trying to manage these volume of contents has become a hard work, but thanks to prediction models we have the chance to make more right decissions.

In Ampliffy we put at disposal our Artificial Intelligence platform based on Big Data. We give special importance to the fact of deeping on the young audience insights, its behaviour, likes, hobbies and how does it interact with the brands so later one these ones can focus more precisely their online strategy and achieve their goals adapting their contents.

The access in real time of information alows us to discover how the young target thinks and acts and that helps when it comes to create experiences by the brands. If we take profit of this opportunity we can take advantage to any content that net users can expect.

Below we show you an infographic of Kapow that explains which are the different sources to obtain Big Data:

Source: http://www.kapowsoftware.com/

Audience Networks

Audience Networks are those whose its main function is to offer advertisers online platforms with very specific audiences based in different segmentation criterias.

The principal segmentations they present are by behaviour, demographic and psychographic profile, by emotional patterns o by determinated buying intentions.

In Ampliffy we put at disposal of advertisers a wide variety of targeted platforms under these criteria, that generates both brand and user meet on the same point and start interacting in a direct and quick way.

Below we show you a video from the UK IAB that explains how does the behavioural advertising works:





Source: IAB UK - http://www.iabuk.net/